02-08-2021The current era is more of a mobile era than a desktop, as people are now using mobiles more frequently for all web-related issues. Though it seemed to be a gradual process now has its feet grounded. According to the Stat Counter Global Stats, the percentage usage of mobiles has surpassed desktop, as nearly more than 50% of people use the phone and 45% of people are using computers for their purpose.
What is Accelerated Mobile Pages?
Pages that load faster, rank higher, have fewer bounce rates and have happier site visitors. Google prioritized speed so much that it created many projects to increase it, including accelerated mobile pages, or AMP. AMPs are websites that employ a highly specialized structure built on current HTML to optimize information flow between browsers, resulting in a smoother, quicker, and efficient user experience.
The objective of AMP is to create a better user experience by delivering material quickly, in some cases practically instantaneously. For a long time, Google has prioritized page load time. Speed is, in reality, a ranking factor. AMPs, or Accelerated Mobile Pages, are an open-source code initiative developed by Google to make web pages load quicker on mobile devices. AMP works by reducing pages to their most basic components and keeping a cached version on Google servers, allowing them to provide material practically instantly.
If you are thinking about the reason for using AMP for yourself in the current scenario, then, down here are certain points to clear your view.
Better loading time:
By removing non-essential components, AMP enables sites to provide information more quickly. This is critical since an increasing proportion of the world’s population relies only on mobile devices for internet access. There are many ways through which AMP improves loading speed, such as:
Improving the rendering of a search engine:
Each search site provides the next content only when the searching criteria labeled with the code get fulfilled. Usually, normal pages follow these codes and then provide relevant search results. On the other hand, AMP improves this by allowing its pages to load at the same time. It does not allow any other script to come in between the search results.
Improving static lay-outing:
The browser needs to identify even the minute points of the loaded page to identify the outcome of the page. This takes place due to the inclusion of images, scripts, elements from different media, which need to be loaded before their size and effects of those appearing on the screen. To sort this problem, AMP uses HTML programming. Thus, making it clear the meaning of the page it is even loaded.
Decreases the bounce rate:
Recent research made one thing clear, that even the seconds of waiting is not handled by users. Users tend to leave the sites which take a longer time to load. This implies that to thrive and stay among the leading competitors, mobile page optimization is critical. According to this argument, the way mobile usage is increasing day by day, building mobile-friendly sites is more beneficial for businesses across the globe. Accelerated mobile pages might be the one thing that sets your organization apart by making load times virtually instantaneous.
Greater outcome and credibility:
AMPs aren’t the sole foundation for improving the performance of mobile websites. It is, however, the most versatile in terms of providing access to a simplified stylesheet, as well as the one with the greatest speed results, exactly because it is designed with the assumption that mobile consumers want their material right now.
AMP optimization for mobile search engines:
The key point in converting visitors into a customer is how the site has been presented in front of them, the speed and readability. But before this could take place, one more important thing is driving visitors to your website, in other words staying among the top search according to search engines. As previously said, Google supports the AMP Project as a result of rising mobile browsing habits, implying that they place a high value on this topic.
Also, in 2018, search engines gave ranks to various sites based on the fact that how great their website is performing while surfing through mobile.
EndNote:
As you can see AMP is made for improving your search results and creating hassle-free surfing for mobile users. When the current world is changing their mode of doing their work online, which is through using phones), having support to enhance your website in order to be used perfectly by phone users, gives you a step ahead.
Drawbacks are present in everything; it’s just that the pros overrule cons. The same goes for AMP, despite having drawbacks like limited analytics, lowers revenue generation, it has some great benefits too. So, you are now aware, what AMP is capable of. It is clearly up to you what you need for your website. Choose wisely as it affects your business, your customers, and you too.