30-01-2020In today’s modern environment, there is competition in every field. The companies constantly compete with each other to attract users. User experience or UX has become a very important aspect that helps in attracting users and providing real value to them.
What is UX?
The interaction between humans and the system can be defined as UX. It aims in providing positive experiences that helps the users to be loyal to the brand or product which they use. The UX design plays an important role in flourishing the business. The UX designers design the UX right from the beginning till the end in order to compete in today’s world.
Are UX and UI the same?
The answer is No. UX or User Experience is the procedure of improving the overall experience of the users while interacting with the website whereas UI or User Interface is the process of improving the presentation and the interactivity of the web or app. But, both work for the same goal i.e. to increase the sale and to help in business growth.
Benefits of UX design in business
Many people are still not very clear about the concept of UX. There are many questions that arise regarding the importance of UX and it’s use in business. Here are some benefits of UX design that can be implemented for a successful business.
- Helps in reducing cost
Starting and running a successful business is not an easy taskas it involves certain amount of risk. In this case, UX design comes as a savior. The UX design focuses on research, analysis, and testing which helps in getting success. Preventing the possible future issues, in the beginning, is more helpful and less expensive as compared to fixing them later by redesigning the products. Making design changes at the initial stage is less expensive. When studied thoroughly, it is known that only 20% of bugs are actual problems and the rest are usability issues. They can be easily solved by prototyping.
Prototyping is a very important step in the UX design process. In this, a mock version of the final product is made and is thoroughly tested before launching. This reduces time and expense and gives more accurate estimates. The content of the website is very important in order to attract customers. The proper fitting of the content on the website before its launch is very important to save precious time and money later. It is very important to test the product with the help of user groups who are not part of the inner circle as they may have a biased opinion. Thus, testing the content, product, and interactions with small user groups outside the inner circle is very important. It helps in spotting the potential friction at the prototyping stage itself.
- Helps in increasing conversions
It is very commonly seen while browsing for a particular product that only one or two websites actually address the problems. Many websites promote the same product but there are only a few which are really helpful. The user has to make little effort and is usually satisfied and happy with the experience. They save the website for future reference also. To achieve this, the foremost step is making a user-friendly, simple website which attracts customers. The customers usually don’t like over-complicated designed websites. The UX design is again helpful here.
It is very important to make the website easy for the user. This is the key part of UX design. This helps in driving conversions and interactions on the websites and apps. Simple step-by-step procedures minimize the risk of users getting frustrated. Clear guidance about the CTA buttons to the users also helps in increasing conversion rates.
- Helps with SEO
When the UX design is good, it leads to healthy SEO rankings. When the user have good experience with any website, it is automatically promoted by Google. Google’s main aim is to provide users with the best answer to their questions as quickly as possible by serving up the most relevant information first.
User experience is a big factor in Google’s search algorithm. Where websites are concerned, poor user experience can ultimately result in poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.
- Helps in increasing brand loyalty
For a business to go a long way, a good UX is very important. It helps in building trust in the brand and product. There is a strong and healthy relationship between the brand and the users. The UX designs help in not only acquiring users but also helps in retaining them in the long term.
A customer journey map is designed which maps out the journey of a customer from start to end. This helps in retaining customers and build empathy with them. It also helps in understanding the problems that can be faced at a particular stage.
- Helps in increasing word of mouth referrals
Word of mouth is one of the most effective ways of promoting a product. Once a user is satisfied with a particular product, they are sure to promote it to their friends and relatives. If a user has a good experience, no one can stop them from referring the product to others.
UX designers very well know the importance of social awareness in business. They build seamless interactions with social media through the product. This, in turn, helps in building trust towards the brand and the product. The user reviews and star ratings play an important role here. These user metrics showcase opinions of people and their reviews and ratings about the product which leads to brilliant sale.
The Final Say
Increasing customer experience is not enough. A great user experience for the customers can help in increasing the probability of conversion and also helps in changing their lives. Keeping the interaction as simple and intuitive as possible makes the user’s life very easy and they easily come to love the brand. This will surely leave a lasting impression on the user and they are sure to spread the goodness of product to their peers. Hence, it is very beneficial to implement UX in business.
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